Industry

E-Commerce

Company

Our Gorongosa

My Role

UX Designer

Brewed to Perfection: A Seamless Coffee Journey

Mobile Screens
Mobile Screens
Mobile Screens

Project Summary

I led the design of a seamless E2E experience for managing coffee subscriptions, creating a centralized hub where users could explore, customize, and control their plans with ease. Informed by user research and competitive analysis, I collaborated cross-functionally with Marketing, Operations, and Engineering to align business objectives with user behaviors and market opportunities.

Role & Scope

My Role: UX Designer Team: 1 Director, 1 Engineer, 1 Operations Manager Scope: Wireframing, prototyping

The Problem

As a growing startup, the company needed to create a user-friendly way for users to purchase coffee subscriptions that could scale with demand. There was also a lack of insight into user behavior, resulting in missed opportunities to improve conversion and retention. The challenge was to design an intuitive subscription experience that aligned with business goals, while remaining agile enough to evolve through rapid iteration and cross-functional collaboration.

Image
Image
Image
Experience
Experience
Experience

Learnings

This project strengthened my ability to design E2E, working closely with Marketing, Operations, and Engineering to align on a shared strategy. I also gained valuable insight into using market analysis to guide decision-making. Post-launch, I honed my ability to interpret performance data to drive iterative improvements that directly impact conversion and engagement.