Industry

E-Commerce

Company

KT by Knix

My Role

Product Designer

Mobile Components for Product Reviews

Project Summary

I redesigned the mobile reviews component with a focus on aligning it closely with KT’s brand identity. The goal was to deliver a solution that balanced creative exploration with a deep understanding of the brand’s values, resulting in a modern experience that brought the brand to life in a fresh and engaging way.

The Problem

The existing reviews component lacked alignment with KT’s brand identity and failed to convey the creativity that define the brand. There was a need for a redesigned experience that not only reflected KT’s core values but also introduced fresh, engaging ideas to enhance user perception and interaction.

The Outcome

The "safe" design focuses on user trust and familiarity, drawing inspiration from platforms like Google Reviews and Instagram to create an intuitive experience that encourages easy and straightforward customer feedback engagement. This approach strikes a balance between simplicity and usability, ensuring that users feel comfortable while interacting with product reviews. On the other hand, the "risky" version takes a more immersive and dynamic approach, inspired by TikTok’s engaging content style. It introduces swipeable interactions that allow users to quickly navigate through authentic, first-person testimonials, creating a more interactive and visually engaging experience.

Wireframes
Wireframes
Wireframes
Safe Design
Safe Design
Safe Design
Design System
Design System
Design System
Atoms, Molecules, Organisms
Atoms, Molecules, Organisms
Atoms, Molecules, Organisms
Wireframes
Wireframes
Wireframes