The original experience relied on unclear flows and technical terminology, which made it difficult for users to create effective automations. My goal was to reduce confusion, improve alignment with user jobs to be done, and bring the tool in line with Geotab’s design system. I conducted user interviews and usability tests, mapped decision paths, and collaborated across teams to restructure how conditions and triggers were built. The redesigned experience improved clarity, reflected users’ mental models, and laid the foundation for the Geotab's evolving notifications system.