Industry

Telematics

Company

Geotab

My Role

Lead Product Designer

Modernizing Rule Management at Geotab

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Main Project Image
Main Project Image

Project Summary

I led the redesign of Geotab’s rules engine to improve user understanding and usability. This resulted in intuitive rule management, simplified workflows, and clear contextual insights with a stronger connection between rules and Geotab's operational pillars.

Role & Scope

My Role: Lead Product Designer Team: 2 PMs, 4 developers, 1 junior designer Scope: Strategic design roadmap, user research, user testing, information architecture, prototypes, design system

The Problem

The rules engine was hard to maintain and unintuitive for non-technical users. We needed to modernize it to improve self-service, reduce support tickets, and align it with the new design system.

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Learnings

This project deepened my ability to mentor while collaborating, as I supported a junior designer through hands-on guidance and shared decision-making. I learned to design beyond initial constraints, then working closely with PMs and developers to shape a phased, iterative launch strategy. Collaborating with the PMs also strengthened my skills in translating insights into scalable design decisions.

Original Design

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